Thursday, December 10, 2009

2009 a year of transitional video production!

2009 has been a wired year. To start off with I had the transition of switching from pc to Mac and was still getting used to it and developing HD work flows.

Form a video point of view I’ve had the opportunity to do some fantastic jobs ranging from hart surgery to long running projects documenting and capturing different parts of culture ranging form one-day events to community projects.

HD acquisition has now become the norm HD video content is really taking off on the web and the last part of the HD work flow left to become standard is the delivery at the moment every one wants SD DVDS and HD web clips.

I’ve also noticed a changing in how clients use media both as part of the promotion and there documentation. People now seem to value their media presence much more. This year has been the first time I’ve seen clients take advantage of media convergence where we have shot stills for them and then produced a video. The value for the client is they get stills which can be used in numerous ways but also we can turn them in to video which can be delivered on numerous platforms such as mobile devices the web and disks. For the client this is a grate time you can maximize you commission.

Below are 2 examples of videos I have produced with out shooting video. To the eagle eyed you’ll notice a short piece of video in the one and other video, this was actually shot on the 5dmk2 so although its video it still follows the convergence theme as it’s a still camera not a dedicated video camera!





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